Why Reviews On Amazon Don’t Mean Anything.

The first thing you did when you read this title was either strongly agree with me or completely disagree (I guess you really don’t have other options like you read the title and threw up, or even maybe ran outside screaming, but what I really mean is you are strongly for either side). How many of you out there actually look through reviews, saying “Oh look at this nothing but 5 star reviews”. Well if you ever said that guess what that’s how cheats sell books.

I’m not going to call out names or make claims, but I read an interesting forum discussion about a book I wanted to read. I even tweeted the book from Amazon, telling people to look at it. Turns out this writer, makes money by posting fake reviews on his book. Gasp.

We all want to be a best seller. Some of us even go further than other writer’s, sending hundreds of queries, paying for advertisement and becoming the salesman we know we need to be to sell a book we believe in. But what if the easiest thing to do is just to get your book high enough on the kindle boards to sell itself. The reason I even came across the book was because it was ranked high in the horror section. So I wanted to see if I could get an interview with this author, after all I’ve been pretty successful with that lately, I even got Les Edgerton to agree to answer some questions (the guy wrote a great book called Hooked, everyone needs to read it). Turns out as I type in his name into google, it suggest to look at fake reviews.

Spoiler: The image has the author’s name.

So after a quick read here and there, I sat and turned off the lamp in my office. I know how it feels to get low ratings on a book, it hurts, but it’s that hurt that makes you a writer. It’s like that first rejection letter. After the first twenty, they make that one acceptance look like a bright light at the end of the tunnel. But what if you just forged all those acceptance letters and then used that to get your writing career further?

I say, read something because you know the author and if you don’t know them, look them up. Dont rely on reviews. There are certain people I don’t read because they are jackasses and I wouldn’t have known that until I contacted them (I don’t read anything under the Trestle Press publication).

But I will read anything by Paul D. Brazil (helluva a guy), B. R. Stateham (he was a grump the first time I talked to him, great guy now 🙂 ), Julia Madeleine (she write’s great stuff), K. A. Laity (the funniest and friendliest of all the writers, and she writes here at A Knife And A Quill. So maybe I’m kissing up, sue me.) Heath Lowrance (By far the shiniest of the hidden gems out there) and the list goes on. They are also not afraid of giving anything out for free, or a $1 for charity. I read them because the are great and good people and even they have a 1 or 2 star review out there, even Stephen King has plenty of 1’s and 2’s out there .

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